Levi’s

Goal: Photographic assets for the launch of Levi’s Women’s Collection.
The imagery was to set off a series of musical partnerships
Strategy: To establish a setting for a future musical partnership that was yet to be finalized. The story centered on the energy of “a night out.” Capturing friendship and a downtown vibe while maintaining a universal context. The photography focused on capturing snapshots of life moments on this 1 day, they all decided to meet up and go out.