Donna Karan, Chaos Fragrance
Goal: To launch Chaos Fragrance, stemming from Donna’s spirituality and love of nature
Strategy: Based on Chaos Theory, the inherent order in the randomness of nature. All imagery is elemental and minimal. Accentuating sensuality through textures, light, and shadow. Every image calls to earthly fragrances. The packaging is ethereal and soft
CHAOS Launch campaign and fragrance packaging took inspiration from chaos theory (order inherent in nature), the minimalism of nature is central to capturing sensuality and beauty
Watermist Campaign for Essential Oil Waters and Mists. A product extension of Chaos, it continues the story of purity in nature. The essences were clean enough to drink.