Target
Goal: To establish Target as the One Stop Shop
Strategy: “Design for All” A Democratization of design by associating design with everyday items from groceries to home decor to fashion. This elevated everything at Target while communicating great value for quality products. Every touchpoint communicated an understanding of design aesthetics without pretension, but rather with warmth and joy.
Democratizing design by making formal relationships between anything and everything you find at Target. Using Target’s playful and bold design lens, we establish Target as a one-stop shop.
A-Z of design. This instance, creates the sense of "easy" and "elemental" through the simplified language of the alphabet.
Green Design is Good Design. Sustainability case study under the Design for All franchise. Infographic approach to highlighting small lifestyle changes – replacing daily conveniences with "Green Design" to make a collective difference in the way we shop.