Gap Kids + Diane Von Furstenberg

Goal: To launch a partnership line with Diane Von Furstenberg
Strategy: Leveraging Diane’s iconic use of bold patterns, the theme became “The Little Artist.” While tying young creatives to her iconic prints, it was possible to feature her prints as a set element which added a personal touch and human hand. All moms know they have a little Picasso at home. Both outdoor and In-Store were ideal mediums to promote her bold patterns.