Target, Jovovich Hawk

Goal: Promote Target + Jovovich Hawk Design partnership while maintainig the integrity of both brands.
Strategy: As a part of “Design for All” the designers are featured in broadcast, digital and print. Jovovich Hawk’s brand is bohemian with a hint of retro 70s flair. To marry that vibe with Target, I incorporated floral motifs inspired by the clothing. Animated and as a collage element, it harkened back to 70s collage art yet maintained Target‘s playful yet bold brand language.