Target, Threshold
Goal: Experiential launch of Target’s private label home brand. Classic and eclectic, the line features a range of styles that can be mixed and matched.
Strategy: Create an interactive experience at every touchpoint that allows customers to make personal choices. Digital features included drag-and-drop rich media that gamified decorating, a life-size dollhouse serving as an automated kiosk through QR codes, and all photographic assets could be used for both print and digital media, showcasing vignettes of eclectic decor. All in the playful spirit of the Target ethos.
Vanderbilt Hall, Grand Central Station, NYC, Life-Size Dollhouse and shopping kiosk. QR codes take you directly to the item on the Target website
Digital Ads "Choose your own adventure" rich media banners. Interactive drag and drop to decorate the room of your choice: bedroom, living room, kitchen, bath, and garden.
Pocket Decorator is a mobile app that functions like a personal decorator. Simply, take a pic of the item you want and the app scans your current home décor and tells you if it’s a good fit..
