Marc Jacobs Beauty
Goal: To launch the Marc Jacobs Beauty brand while creating a connection to his fashion brand.
Strategy: The beauty brand picked up on the fashion brand’s pop aesthetic with oversized factices of product a la Oldenburg. There was an element of retro chic. The storytelling utilized “Runway to Realway” to highlight the latest trends in beauty, colors, and techniques. The photography was bold and utilized the repeat device to create a “wallpaper” effect that could be applied to various purposes. Events were conceived with themes like “Night at the Disco” or “New York Loft.” to expound on the fun downtown energy of Marc Jacobs.
LE MARC LIP CRÉME LAUNCH Campaign takeover highlighted by iconic product-focused photography. Making the classic lipstick, the hero, it captures nostalgic warmth with a modern edge. The signature of the Marc Jacobs brand.
RUNWAY TO REALWAY Promotion for the Blacquer line of products. Takes the aspirational appeal of the editorial runway look into everyday. Illustrated face charts acts as a “How-to” for getting those edgy runway looks
