Josie Maran
Sustainability Update

Goal: To create a packaging system
that spoke to her product and brand equity; all about pure, clean ingredients and cruelty-free values.
Strategy: Picking up on her iconic amber glass and no-nonsense ethos, the packaging is simple, utilitarian, and yet feels luxe. Through printing techniques such as embossing and specialty papers, along with attention to minute details like custom colors and typography, a tight system was established to support any line extensions with ease.