Hudson Grace
Goal: To capture the brand’s luxury product assortment and neighborhood boutique store origin. Catering to fine entertaining, featuring hard-to-find pieces curated from around the world, as well as gourmet specialty foods.
Strategy: Photography, website, and promotions all convey the story of classic warmth while emphasizing luxury. Highlighting fine materials and craftsmanship, these abundant entertaining vignettes convey an elevated sense of charm. In-store events, such as exclusive book readings and regular Sip-and-Shop parties, promote neighborhood community spirit. Many of their clientele are loyal repeat customers.
Seasonal assets for use on digital, print, and in-store
Holiday and Fall homepage for desktop and mobile